The celebrity of athletes: How athletes are marketing themselves off the field

There are quite a few of athletes they do endorsement. The endorsement helps  athletes a lot. I think the endorsement are like a hustle for athletes, its basically like a backup plan. Athletes endorsement can have a great impact on product images. Most of the time the product the athletes are selling become successful. A lot people would buy products if they truly like the the athletes. My little brother loves Lebron James , he look up to him and every time we ride by pass a McDonalds: he'll say I want the same thing Lebron have.

Athletes are role models for children. Thats why athletes should be careful of what they do off the court, field, ring, etc. But athletes are only models for a specific role which is the sports(being athlete) Athletes are suppose to show children how to be sportsmanship and pursuit of excellence. Athletes have no choice but to be role model in the eyes of the public. The question is, Are the athletes good or bad role model? There are some good and bad role models. For example pro quarterback Michael Vick accused of dog fighting. A lot of people looked up to him, michael vick is a great player. After that incident with him, people start looking and talking down about him. Thats why Athletes have to be careful what they do outside of the Athlete Image. But overall Athletes are like everyone else, they are regular people who make mistakes. Is just that Athletes have responsibilities, its up to them to do the right thing.